La Casa - EG 1.6

We are recognized as one of Egypt's pioneering exhibition providers, specializing in delivering comprehensive business solutions that effectively connect enterprises with their target audiences.

Our sustained success can be attributed to our strategic innovation, forward-thinking approach, and, most significantly, the expertise and dedication of our highly skilled team. Since our inception, we have successfully organized over 39 editions of the La Casa Furniture Exhibition. Additionally, our portfolio encompasses the organization of prominent events such as Hidex and Middle East Coatings, as well as industry conferences for clients including Pfizer, Philip Morris, Gasco, and BMW.

Our initial focus was to create a platform where furniture brands and consumers could converge under one roof. Looking ahead to 2025, our vision is to establish ourselves as the premier furniture exhibition in Egypt and the Middle East. We aim to achieve this through innovative marketing strategies and enhanced services tailored to diverse sectors and audiences.

Our journey commenced with the inaugural La Casa Furniture Exhibition held at Sheraton Cairo, occupying 800 sqm. Over the past three decades, we have expanded our exhibition footprint to 30,000 sqm at the Egypt International Exhibition Center, accommodating approximately 100 brands and attracting more than 75,000 visitors annually.